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  • RAY-BAN

  • Ray-Ban
  • FIELD CENTRAL EUROPE
  • STAND OUT FROM THE CROWD

DAS is the agency responsible for the BTL advertising of Ray-Ban in the Czech Republic, Slovakia and Hungary since 2009. It may seem an easy task for a brand like Ray-Ban to recruit new customers, to bring up a new generation of loyal customers and to maintain the existing brand positioning. Our task was to increase sales while maintaining brand identity. We added street parades, guerilla graffiti and consumer surveys to the total filed tools as well. The stations of the road show were set up near the key Ray-Ban dealer stores. The essence of the promo was to find the truly unique personalities in the crowd, presenting the Ray-Ban products to them, educating them and sending them to the nearest dealer store. During the street promotion, those who were interested had the opportunity to try on sunglasses and to take instant photos of that moment within the Never Hide "Stand out of the crowd" concept. 3 countries, 28 cities, thousands of photos and people interested in 2 months period. Concepcion, idea, creative, TTL planning, buying, manufacturing pop tools, organization and so on.

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