_WORK

Our client is the world leading optical frame manufacturer, designing, manufacturing and selling sun and optical frames for world famous fashion houses. In 2009 we joined the Central and Eastern European B2B tasks of the Bvlgari, Dolce&Gabbana, Giorgio Armani, Vogue, Prada and Ray-Ban brands represented by them. When planning our conception for the trade road show involving three countries, we have spiced it up again in a unique way besides representing the market leading and fashion dictating position of the brands: we put the focus on the sales, supporting it with the atmosphere and bringing the brands’ personality to life. The appearance of the furnished and implemented pop-up store conceptions truly reflected the message and style of the brand. The concept of the buying day can be threaded into one line of messages. The selected location associates to old factories, craft production, it symbolizes tradition. The brand stands that were set up here brought to life the optical fashion trends of today and the future. With this trade event we were able to step out of the traditional sales event clichés and it worthily represented our Client’s market leading position as well, also the negotiations that took place in the thousand square metre “conference room” were conducted more freely. Prague, Bratislava, Brno and Budapest. Idea, visual, manufacturing, installation, location, catering and everything that the photos could not reveal. Atmosphere, results, sales and uniqueness.